Advertising

MacRadio provides advertising and sponsorship opportunities for your business with the hottest technology coming down the pipe... podcasting. Your brand can be marketed in many different ways through our podcast portal and beyond.

Website Advertising

A standard on the Internet, website advertising provides an opportunity for your brand to be associated in general with the Mac community (site-wide), or with a particular podcast theme (per podcast, podcast category, or podcast tag). Rates are based on unique page impressions on pages that your brand is associated with.

MacRadio's ad server can keep track of all ad clicks from site visitors, and can therefore monitor how often a visitor clicks through to your site and provide this statistic to you as well. You will see that MacRadio provides a higher click-thru rate than most other sites due to innovative ad placement and rotation.

Current rates:

$30 per month, site-wide

This is a special rate that will change somewhere between two and four months from site launch to a more industry standard rate. Once that happens, only those advertisers who have locked in through contract this special rate will be able to maintain this rate to the end of the contract.

Podcast Spots

Similar to traditional radio spots, podcast spots are thirty or sixty second ads placed at the beginning of, during, or end of a podcast. MacRadio does not believe in overwhelming listeners with advertisements, so no podcast will contain more than two minutes of advertisement per fifteen minute segment.

At this time, only two podcasts are available for podcast spots: iGame Radio and MacKaos. All spots will be permanently recorded on the podcast episode paid for. MacRadio is currently exploring the use of podcast advertising software for "add-on" spot advertising.

Spots start at $30 per episode for a thirty second spot ($60 for a sixty second spot) for basic spoken text. Additional options, such as background music, additional voices, customized script, and video are available at a reasonable additional rate.

Podcast Branding

This is where your company becomes the focus of the podcast. Enterprise podcasting can be used in many different ways, such as promoting your brand in general, promoting a particular product, or recruitment needs. Contact our sister-site Sound Podcast Productions for more information and to get your business podcast started today.

Sponsorship

Sponsors advertise with MacRadio for a specified contract time period, either sponsoring a particular podcast, or the entire site. For more information about sponsoring a show or the site, please contact us .

Advertising Content Formats